Marketing Advisor
We're looking for a creative and data-driven Marketing Advisor to help grow NetPay's brand presence across Africa and beyond. You'll shape campaigns that connect millions of users to borderless financial freedom.
Responsibilities
- Develop and execute multi-channel marketing strategies aligned with NetPay's growth objectives
- Lead brand campaigns across digital, social, and offline channels targeting African diaspora communities
- Conduct market research to identify trends, customer needs, and competitive landscape
- Collaborate with product and design teams to craft compelling messaging and positioning
- Track, analyse, and report on campaign performance using data-driven insights
- Manage relationships with external agencies, media partners, and influencers
- Drive user acquisition and retention through targeted marketing initiatives
- Stay current with fintech industry trends and apply learnings to campaigns
Requirements
- 3+ years of experience in marketing, preferably in fintech, payments, or tech
- Proven track record of managing and executing successful digital marketing campaigns
- Strong understanding of African markets, particularly Nigeria, Ghana, Kenya, and the diaspora
- Proficiency with marketing tools such as Google Analytics, HubSpot, Meta Ads Manager, or similar
- Excellent written and verbal communication skills in English
- Ability to work independently and collaborate across cross-functional teams
- Experience with content creation, SEO, and social media strategy is a plus
- Bachelor's degree in Marketing, Communications, Business, or a related field
Nice to Have
- Experience marketing cross-border payment or remittance products
- Familiarity with compliance considerations in financial services marketing
- Fluency in an additional African language (e.g., Yoruba, Hausa, Swahili)
